The suggested digital influence tactics in the Screen for Life 2007-2008 plan aim to build upon and extend the existing consumer PSA campaigns. Recently, a number of campaigns and programs that combine the use of traditional broadcast with digital influence tactics have been well-received by consumers and providers. Additionally, our target audience — older adults who have not received preventative screenings — is actively engaged in the online space and social media.

This video was created in 2010 by third-year pharmacy students at Palm Beach Atlantic Universoty as part of their disease prevention and health promotion course reflecting our National Health Observances. The video uses graphics and drawing to create a powerful educational video to raise awareness regarding colorectal cancer risk factors and treatment strategies.

Ariel E. Kaufman, Computer Science, Stony Brook University (SUNY) This lecture has been videocast from the Computer Science Department at UNC. The abstract of this lecture and a brief speaker biography is available at: research.csc.ncsu.edu