The suggested digital influence tactics in the Screen for Life 2007-2008 plan aim to build upon and extend the existing consumer PSA campaigns. Recently, a number of campaigns and programs that combine the use of traditional broadcast with digital influence tactics have been well-received by consumers and providers. Additionally, our target audience — older adults who have not received preventative screenings — is actively engaged in the online space and social media.

www.nucleusinc.com This 3D medical animation shows the placement of an endoscope in the large colon (bowel) during a colonoscopy procedure to screen for polyps and colorectal cancer. During a colonoscopy or a sigmoidoscopy, a biopsy is sometimes preformed to distinguish between benign and cancerous tissue. If polyps are found during the colonoscopy a polypectomy is generally performed. See more 3D medical animations from Nucleus Medical Art at www.nucleusinc.com ANCE00175

Take a tour through the Giant Colon and find out what you need to know about colorectal cancer. In 2010, ColonCancerCheck sponsored an Ontario tour of the Giant Colon to raise awareness of the importance of early colorectal cancer screening.

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Colon Cancer is the second leading cause of death in the US But the risk can be minimized by having a colonoscopy procedure. Dr. Rod talks about how important it is to have regular screenings and a colonoscopy procedure if you are over the age of 50 and 45 if African American. Don’t be a statistic, get a colonoscopy procedure scheduled with Dr. Rod. Go to his website to find out the details. www.drrod.net

This is addressed to those currently diagnosed with or those who have survived colon/rectal cancer. I know that many times there are no early symptoms of this cancer. So, I would like to know when did you first suspect something was wrong? I am already aware of the symptoms of colorectal cancer, I am just curious as to what symptoms those diagnosed had.